• Redesigned and launched the company’s website using WordPress
• Manage website content on a daily basis while monitoring traffic and acquisition analytics
• Developed and implemented the Sign of the Year award program
• Design and maintain the company’s product catalog
• Write and edit copy for digital and printed materials
• Aid in the design and layout of print marketing materials
• Maintain internal employee reference spreadsheets and lists

DeekFTW is an online persona with a presence on YouTube, Twitch, and Twitter. As the creator of this persona, my responsibilities include:

• Manage content titles, descriptions, and keywords to maximize SEO impact resulting in over 2,000,000 views
• Manage a community of over 16,000 subscribers
• Create and maintain channel branding using Adobe Illustrator and Photoshop
• Conceptualize and produce content for the channel by use of Adobe After Effects and Premiere Pro
• Review both YouTube Analytics and Google Analytics to gain insights into content performance with the audience and use these insights to better the quality of the content
• Create and manage digital assets such as motion graphics, logo assets, and merchandise art
• Produce and broadcast live streams on Twitch
• Promote the channel through the use of social media platforms such as Twitter and Reddit

• Managed new customer inflow and sales
• Designed and presented project plans to the customer
• Worked with suppliers to price and order raw material for production
• Oversaw the production process of projects
• Implemented a company-wide CRM/ERP system

• Customer service associate
• Managed email marketing campaign
• Helped manage social media campaigns
• Assisted in managing clients’ Google AdWords accounts

Under instructor supervision:
• Developed, conducted, analyzed and presented focus group research
• Conducted extensive analysis of Athena’s business situation
• Developed & presented targeted marketing strategy to the client